BOOK MARKETING & PROMOTION
We offer complete marketing and promotional services to rapidly and properly launch your books and other products into the marketplace.
With over 35 years of book marketing experience on hundreds of different projects, we have extensive expertise and contacts in the booktrade. We can guide you step-by-step through the entire book marketing process:
• MARKETING PLAN & REGISTRATIONS: Provide you with an overall marketing and promotion plan, and strategy. Guide you through filings with ISBN, Library of Congress, Copyright, Books-In-Print, ABA, Muze, SAN and other publisher registrations.
• BOOKSTORE DISTRIBUTION: Help you set-up and coordinate selling your book through National Distributors, Specialty/Regional Distributors, Wholesalers, Fulfillment Sources, and directly by you to chain bookstore buyers and retail outlets.
• LIBRARY WHOLESALERS: Facilitate your sales to libraries, schools and institutions through Library Wholesalers, Distributors, Reviews, Exhibits, Advertising, Catalogs, and Co-op Library Mailings.
• BOOK REVIEWS: Direct your galley and book to reviewers at Newspapers, Magazines, Newsletters, Book Review Columns and Syndicates, and Internet Review Sources; coordinate News Release and Co-op Review Mailings.
• INTERNET BOOKSELLING: Promote your book at on-line bookstores such as Amazon.com, Barnes & Noble, Borders, Books-A-Million, Chapters/Indigo, and many others. List you and your products at Review, Listing and Interview Websites.
• CO-OP MARKETING: Participate in co-operative marketing programs to Bookstores, Libraries, Reviewers, Journalists, Specialized Markets, and Foreign Rights Sources.
• EXHIBITS & AWARDS: Display your book at Bookstore and Library Conferences, Professional and Academic Meetings, Trade Shows, and International Book Fairs. Enter book publishing contests and awards.
• FREE LISTINGS: Post your book at free Internet Listing Sites and Databases, Directories, Catalogs, News Announcement Sites and other Listing Sources.
• ADVERTISING & DIRECT MAIL: Promote to the Booktrade, Libraries, Schools, the Professional Market, Radio-TV Talk Show Hosts/Producers, and direct to your Consumers.
• SALES & PROMOTIONAL MATERIALS: Create your galleys, sales flyers/brochures, news releases, data sheets, sales and publicity kits, advertisements, posters, displays and other marketing materials.
• E-BOOK MARKETING: Guide the conversion of your book into various electronic-book formats and coordinate marketing through E-book Distribution and Sales outlets.
